Pan-India delivery in about 1 weekFactory-direct from PilkhuwaSince 1958
Notes from Pilkhuwa
Buying guides · 1 min read
Higher isn't always better. What thread count means, which numbers make sense, and what matters more than the number on the label.
Read article
Fabrics · 1 min read
How the most popular bedsheet fabrics differ in feel, look and care — and which one suits your home, hotel or shop.
Read article
Care · 1 min read
Simple washing, drying and storage habits that keep cotton bedsheets soft, bright and long-lasting.
Read article
Heritage in every pattern

Mughal-era decorative arts · 16th–17th century
A net of interlocking shapes, borrowed from the carved stone screens of Mughal architecture and woven into Indian textiles ever since.
Read the full story
Sanganer, Rajasthan (inspiration) · 18th century
Small, scattered flowers — butis — are the signature of the delicate floral prints that made Sanganer near Jaipur famous.
Read the full story
Hotel & hospitality linen
A stripe woven into the cloth itself — not printed — that gives hotel linen its quiet, crisp sheen.
Read the full story
Jaipur and Sanganer, Rajasthan · Since the mid-20th century
The Jaipur craft of printing cotton through fine mesh screens, one colour at a time, for sharp, even designs in bright, lasting colours.
Read the full story
Barmer, western Rajasthan (inspiration) · A living folk tradition
Peacocks, elephants and dancers framed by bold stripes, in the spirit of the folk textiles of Barmer in the Thar desert of western Rajasthan.
Read the full story
Kutch and Saurashtra, Gujarat (inspiration) · Generations of village quilt-making
Bright triangles, zigzags, animals and trees on white, inspired by the patchwork and appliqué quilts of Gujarat and Kutch.
Read the full storyTell us what you need — designs, quantities, sizes or custom labels — and we will get back to you the same day.